SurfMedia Communications Services

With expertise in traditional and new media communications, SurfMedia Communications creates programs for maximum positive exposure in the media and delivers customers to products and services.

News Media Relations
Whether you are interested in national or regional news coverage, media relations is the cornerstone of any successful public relations program. We work with our clients to identify company news and messaging that creates a good story for the press and target audience.

Editorial coverage follows industry cycles. SurfMedia knows how to pitch breaking news and other important stories to leverage these cycles. It’s our job to help you develop story ideas and to deliver that story to the news media at the right time. SurfMedia Communications is dedicated to getting your news in print and on the air. We’ve proven it.

SurfMedia Communications brings to clients our principals’ track records of feature story placement and pick-up in almost every major national news outlet. We also specialize in local and focused regional media relations for our clients.

SurfMedia develops and implements strong marketing and media relations programs. Our clients have been featured in national, regional and local media. For selected stories, visit our MEDIA COVERAGE page.

BACK TO TOP

Branding and Messaging

Marketing Materials and Products

Special Events and Programs

Websites and Internet

Market Research/Focus Groups/Surveys

Strategic Partnerships

Branding and Messaging
Often times an organization needs to rethink how it wants to present itself to the public. There are key factors to consider when evaluating or re-evaluating an identity.

What are your goals? To increase sales of product or service? To attract investment for private or publicly held company? Is there a message or issue item that needs to get across to a certain population? Does public opinion need to be swayed?

Who is your target audience? In other words, who should hear the message. Do you know your customers or constituents? Do you need help identifying and profiling your target markets?

How should the company or organization be perceived? Industry leader? Cutting-edge innovator? Humanitarian principles? Dedicated service professionals?

SurfMedia Communications works closely with our clients to identify short and long term goals and create the media relations and marketing programs that will best further your goals.

BACK TO TOP

Marketing Materials and Products
SurfMedia Communications has developed and managed the production of effective and creative marketing materials and products of every type.

For example:

• Press kits for national news, medical and technology features media for a medical robotics company performing a transatlantic telesurgery.
• A national Public Service Announcement featuring two of today’s top television stars touting the amazing work of a U.S. non-profit working to save the lives of Afghanistan refugees.
• A recruitment video for the Santa Barbara City Public Housing Authority to encourage landlords to participate in the Section 8 housing program.
• An annual report for the Santa Barbara Housing Authority showing the “Faces of Affordable Housing”.
• A quarterly newsletter with feature articles and photos for Peoples’ Self-Help Housing Corporation.
• Website design and development for: Rona Barrett Lavender Company (www.lavenderbyrona.com), Rosecare.com (www.rosecare.com), Peoples’ Self-Help Housing Corporation (www.pshhc.org), Transition House transitionhouse.com, Housing Authority of the City of Santa Barbara (www.hacsb.org).
• Brochures, white papers, and product descriptions for cutting-edge technology companies and products.
• Print ad and television commercial for a national charity/celebrity event, which attracted visitors from all over the country.

SurfMedia Communications develops all forms of marketing
and media relations materials for our clients.

We would be happy to share examples of our work upon request.

BACK TO TOP

Special Events and Programs

We communicate your important news and events to media, and we create opportunities such as special events and speaking programs for company executives. SurfMedia Communications offers full exhibitor management services for trade shows and conferences, and management for creative special events. Contact us for more information and client references.

BACK TO TOP

Websites and the Internet
It is crucial for every organization to have a presence online. Your website is the best, and often the first, way to get information to customers, prospects, partners, or the public. A well designed and managed website and customer relations management program can significantly reduce overhead costs related to marketing and customer service.

It is critical to know the purpose of your website. Is it a sales or investor tool? Is it an information resource? A customer appreciation or loyalty building resource?

How can your website most effectively further your goals? SurfMedia can help you find a balance of professional and creative to maximize each and every visit to your site.

We can create, re-design, and manage your site or work with your Internet team to fine tune your site to be media and customer “ready”. We develop your website with your goals foremost in mind that convey your corporate or public image. SurfMedia Communications evaluates current websites and recommends minor to major improvements that get websites working for our clients.

Once a website is at its best, SurfMedia Communications will market it online and offline to drive the right traffic to it.

BACK TO TOP

Market Research/Focus Groups/Surveys
Sometimes you need to know more about your customers, your industry, or your competition. SurfMedia can help you make sense of industry research or plan and conduct customer/user surveys, public opinion and scientific opinion studies, alpha and beta testing programs, and focus group studies.

BACK TO TOP

Strategic Partnerships
SurfMedia Communications is adept at bringing our clients together with partners that will help promote them. Maybe it’s a strategic non-profit-corporate relationship, a co-marketing program, a celebrity spokesperson, or an “exclusive” relationship with a media outlet. We can help you add these voices that get your message to your desired audience.

BACK TO TOP