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FOR IMMEDIATE RELEASE

MEDIA CONTACTS: Kelly Kapaun/Juliana Minsky, (805) 687-3322

BUSINESS SIGN-UP: www.HandsHelpingHearts.org or (805) 681-4373

“Hands Helping Hearts” Business, Tri-County Produce, Thanks Community for Making Santa Barbara a Safer Place; Free Juice or Sport Drink and Prize Drawing for Participants of Hands-Only CPR Training on September 7th

Santa Barbara, CA, September 04, 2012 — On Friday, September 7th, Tri-CountyProduce will host a free community Hands Only CPR Training. Since March, local EMS agencies have been providing free training to local businesses, nonprofits and to the public in the easy to learn, life-saving technique. Local firefighters and paramedics will be providing the free training from 12 noon to 2 pm on Friday, September 7th at Tri-County Produce at 335 South Milpas Street, Santa Barbara, CA 93103. Training takes just minutes to complete and Tri-County Produce is offering two great incentives.

Tri-County Produce is encouraging the community to participate by providing a free 8 ounce juice or sport drink to those who complete the fast and easy Hands-Only CPR training. After completing the training, which takes just a few minutes, participants can choose from a selection of fresh Orange Juice, Carrot Juice, Lemonade, or SPORTea®. Those who are trained in Hands-Only CPR can also enter a drawing for the chance to win one of two $50 Tri-County Produce gift cards.

The goal of the public health and safety campaign is to reduce the number of cardiac arrest-related deaths in the region by ensuring that local businesses, nonprofits and the community at large are prepared in the event of such an emergency.

Santa Barbara County Emergency Medical Services Agency, Santa Barbara City Fire Department and American Medical Response are providing the free training at convenient locations and on-site at businesses. This pilot public health program is designed to increase the survival rate of cardiac victims. This partnership encourages local businesses throughout the greater Santa Barbara area to participate by committing to have 80% of their staff trained at free training event scheduled through June, or by special arrangement for those unable to attend the scheduled trainings.

Tri-County Produce is designated as a “Hands Helping Hearts” business, where more than 80% of employees have been trained in Hands-Only CPR. Find out how your business or nonprofit can receive free on-site training and receive the “Hands Helping Hearts” business, designation and window decal.

More information, training events schedule and business sign-up at www.HandsHelpingHearts.org, or call (805) 681-4373.

“Hands Only” CPR, chest compressions without mouth-to-mouth breathing, has been proven to be as effective as standard CPR. The earlier CPR is started, the better the outcome for the victim. As ‘bystanders’ are more likely to do Hands Only CPR, effective bystander CPR provided immediately after sudden cardiac arrest can nearly triple a victim’s chance of survival. But, an average of only 32% of cardiac arrest victims receive CPR from a bystander.

The Medtronic Foundation is funding outreach and training materials for the pilot program. Outreach and training are being coordinated through the Santa Barbara City Fire Dept. and American Medical Response Santa Barbara County. Those trained will not receive an official CPR certification; however, they will be prepared to administer “Hands Only” CPR after the brief training session.

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