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Merry and Bright Ideas for Sprucing Up Your PR Strategy

‘Tis the season to be jolly and strategy-savvy when it comes to your public relations opportunities this month. Whatever holiday you’re celebrating this year, you should be thinking about ways to boost your organization’s exposure and maximize your PR experience....

A Pressing Matter: 5 Tips for Pitching Your Press Release

You have a great story pitch, an upcoming event or an important announcement and can’t wait to get the word out to the media. But before you attach a PDF of your press release and excitedly hit “send” to the 50-plus media outlets in your contacts list, you should...

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