Nonprofits and charities are in heavy pursuit of the millennial generation, and the secrets to driving these 18-35 year olds, now over 75 million strong, to support their cause. As a millennial myself, frequent nonprofit volunteer and advocate, and professional in marketing and public relations for nonprofits, I have observed various strategies used to attract donations and volunteers.
Whether you’re seeking local or national news coverage, media relations is the cornerstone of any successful public relations program. And a well-crafted press release is just the beginning.
Storytelling is an ancient art, so why is it suddenly a top trend in marketing? What exactly does the term “storytelling” mean to us as marketers of quality services?