SurfMedia Communications Blog

A Pressing Matter: 5 Tips for Pitching Your Press Release

You have a great story pitch, an upcoming event or an important announcement and can’t wait to get the word out to the media. But before you attach a PDF of your press release and excitedly hit “send” to the 50-plus media outlets in your contacts list, you should...

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Add Some AP Style to Your 2017

Happy New Year! It’s always refreshing to see the Earth’s odometer roll back around to January 1. Or should I say “Jan. 1st?” I could also be a little more formal and spell it out completely as “January the First” in celebration of what will be a grand lineage of 2017 dates.

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Are You Prepared for a Press-Perfect Event?

After months of planning, your speakers are ready with talking points in hand, elected officials are there dressed to the nines and the venue is looking immaculate. Congratulations! Your event – whether it’s a ground breaking or awards ceremony – is off to the perfect start.

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How to Take a Good Photo

Great photos are essential for informing the press and the public about your nonprofit’s happenings. Here are some tips on taking a photo that will capture the press’ attention and help you get your event covered by the media.

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Millennials: “Cause” and Effect

Nonprofits and charities are in heavy pursuit of the millennial generation, and the secrets to driving these 18-35 year olds, now over 75 million strong, to support their cause. As a millennial myself, frequent nonprofit volunteer and advocate, and professional in marketing and public relations for nonprofits, I have observed various strategies used to attract donations and volunteers.

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A Look Inside the Newsroom

If there’s one thing that’s in short supply inside the average newsroom, it’s time. Reporters and editors for newspapers and news websites, as well as broadcast journalists, wake up each day with email accounts, voicemail boxes, postal boxes, personal calendars and social media accounts filled with story ideas easily worth their time to look into and produce a news account.

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To Be or Not to Be… a Press Release

Whether you’re seeking local or national news coverage, media relations is the cornerstone of any successful public relations program. And a well-crafted press release is just the beginning.

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10 Tips for Nonprofit Social Media Success

A vast percentage of your audience is online. Social media is not only about reaching out to them – it’s about engaging them with timely messages that are relevant to them, that give them the opportunity to support the growth and success of your organization. Social media is now the top way to engage people where they spend their time online.

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