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FOR IMMEDIATE RELEASE

May 31, 2011

PRESS CONTACT:

Lindsay Groark, (805) 563-5856
Kelly Kapaun/Christopher Davis,

(805) 687-3322


Event coincides with National Cancer Survivors Day


Santa Barbara, CA, May 31, 2011—In a continuing effort to bring hope and encouragement to those facing cancer, the Cancer Center of Santa Barbara is holding its annual Viva la Vida event for cancer patients, survivors, family members and friends on Saturday, June 4th from 11 a.m. to 3 p.m. at Santa Barbara City College, West Campus.

Viva la Vida will feature festivities for the whole family, including entertainment provided by magicians, clowns and musicians. Guests of all ages are invited to participate in various crafts, activities and games.

“The joys of life are often forgotten when you are undergoing the emotional, social, and physical challenges associated with cancer diagnosis and treatment,” said Rick Scott, President of the Cancer Center of Santa Barbara.

Held in honor of National Cancer Survivors Day on Sunday, June 5th (the following day), and attracting over 1,000 attendees each year, Viva La Vida was created in 1990 to give those who have faced cancer a chance to get away from the day-to-day struggles and burdens of diagnosis and treatment. This year marks the event’s 21st anniversary.

“Viva la Vida is an opportunity to celebrate life and forget about the disease for a day,” Scott said. “It’s an incredibly special event, where you meet many courageous people.”

The event is open to cancer patients, cancer survivors and their families and friends. Patients will receive a free item to remember the day and everyone attending will be treated to lunch and dessert.

Reservations are required. To receive an invitation, please fill out the form at https://www.ccsb.org/home/vivalavida/. For more information, please contact the Cancer Center of Santa Barbara at (805) 898-2116 or visit www.ccsb.org.

Since 1949, the Cancer Center of Santa Barbara has remained in the vanguard of comprehensive outpatient cancer treatment with personnel from some of the nation’s renowned medical programs, the latest science and technology, and integrative wellness and patient support programs. The independent and charitably supported Cancer Center of Santa Barbara has earned a reputation for compassionately serving those on the journey to live with, through, and beyond cancer.

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