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Who are you? Brand Consistency for Nonprofits

The average North American consumes over 10 hours of media per day! With so much branded content and so many logos, ads, and slogans popping up every day, it can be challenging to differentiate yourself from the masses. Nonprofits have the added challenge of promoting...

Merry and Bright Ideas for Sprucing Up Your PR Strategy

‘Tis the season to be jolly and strategy-savvy when it comes to your public relations opportunities this month. Whatever holiday you’re celebrating this year, you should be thinking about ways to boost your organization’s exposure and maximize your PR experience....

Storytelling: Success Through Successes

Uninvited but definitely welcome, a playful shelter dog I had out for a walk gently rested his head on my thigh as we took a breather on the steps of a storefront along the path. “Hondo,” a pit bull mix, dropped his head with a light sigh. His eyes glossed over into...

A Pressing Matter: 5 Tips for Pitching Your Press Release

You have a great story pitch, an upcoming event or an important announcement and can’t wait to get the word out to the media. But before you attach a PDF of your press release and excitedly hit “send” to the 50-plus media outlets in your contacts list, you should...

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