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Creating a New Business In Tough Economic Times

During recessions and tough economic times, many people only focus on unemployment rates and lack of jobs. What often it is not spoken about, is that these times usually spur new business ventures. Watu World Imports is an example of that. Launched by Stacey Lydon who as a community organizer in Rwanda saw the opportunity to create a market for many of the colorful crafts made by the local. Her business idea needed a strategy and a plan so she turned to WEV (Women Economic Ventures) in Santa Barbara, where she found the financial and legal tools necessary to be able to launch her business. By the time she graduated, Watu World was born.

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