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11-21-2013 11-20-13 AM

Julienne has joined more than 100 other restaurants in the James Beard Foundation’s (JBF) Taste America® Local Dish Challenge. Foodies nationwide can show their local pride by participating in this social media-driven competition, which is part of the James Beard Foundation’s Taste America®: “Local Flavor from Coast to Coast,” a 10-city tour exploring America’s culinary diversity in Boston, Chicago, Las Vegas, Los Angeles, Miami, New York City, Philadelphia, Phoenix, San Francisco, and Washington, D.C. from now through October 31st. Julienne has selected the Foodbank of Santa Barbara County as the non-profit benefactor. If Julienne claims the title, Foodbank will receive a donation of $10,000 or 10% of the proceeds raised nationally, whichever is higher, from JBF.

WHO:   Chef Justin West of Julienne has chosen to feature Bouillabaisse to showcase the best of the local food scene in Santa Barbara from now through October 31, 2013. In addition to selecting Foodbank as the local non-profit benefactor, Julienne will donate $1 from each dish sold to the JBF Taste America® Education Drive, which supports JBF’s educational programs on topics surrounding our country’s food system. These programs include the annual JBF Food Conference, JBF Leadership Awards, and new Chefs Boot Camp for Policy & Change.  Chef Justin West is the only representative from the greater Santa Barbara area.

“We are honored that Julienne has selected Foodbank for this opportunity,” said Erik Talkin, CEO, Foodbank of Santa Barbara County. “As we strive to bring real food back to the forefront of the conversation, Julienne is a natural partner to help spread awareness of the great need.”

Today, Foodbank of Santa Barbara County is transforming the traditional food bank model, going beyond just providing food, to solve the underlying causes of hunger. Foodbank’s approach is to transform health in the community through teaching an appreciation of fresh, nutritious food, getting families ‘back to the table’, eating local, cooking together and getting healthy again.

HOW:  Diners can support the JBF Taste America® Local Dish Challenge by following the below steps:

o Visit Julienne between now and October 31. o Order the Taste America Local Dish – Chef Justin’s Bouillabaisse o Take a photo of the Bouillabaisse o Post to Instagram with #JBFTasteamerica and the #santabarbara hashtag ? Example: “I love Julienne’s farm to table philosophy and this #JBFTasteamerica  dish is a great example… #santabarbara o Dine often and help the Foodbank of Santa Barbara County win up to $10,000

ADDITIONAL FACTS: When the promotion concludes at 11:59pm EST on October 31st, 2013, the city with the most Instagram photo uploads will be declared the winner and receive a donation from JBF in the amount of $10,000 or 10% of the proceeds raised nationally, whichever is higher. In the 10 cities that are designated stops on the Taste America tour, the eligible charity has been pre-selected by JBF.  In all other cities, the participating chefs vote for their preferred charity.

For more information on James Beard Foundation’s Taste America®: “Local Flavor from Coast to Coast,” please visit

About the Foodbank of Santa Barbara County The Foodbank is celebrating over 30 years of eliminating hunger and food insecurity by distributing nutritious food, education, and other resources through its own programs and to a network of over 300 member non-profit partners and programs in Santa Barbara County. Last year, the Foodbank distributed the resources for more than 8.5 million meals – of which fully half was fresh produce. This served over 102,000 unduplicated people from Carpinteria to Santa Maria, an amazing 1 in 4 people. For the fifth consecutive time, the Foodbank has recently been given a 4-star rating from Charity Navigator, America’s largest and most-utilized independent evaluator of charities. Only 4% of the charities rated have received at least 5 consecutive 4-star evaluations, indicating that Foodbank of Santa Barbara County outperforms most other charities in America. More information at

WHERE: Julienne  138 E Canon Perdido St Santa Barbara, CA 93101

SOCIAL MEDIA DETAILS:  Julienne: Twitter: @Juliennesb Instagram: @juliennesb Facebook: Hashtag: #juliennesb #santabarbara

James Beard Foundation: Twitter: @beardfoundation Instagram: @beardfoundation  Facebook: Hashtag: #JBFTasteAmerica


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