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For Immediate Release Contact: Marjorie M. Wass/Chris Davis

(805) 687-3322

[email protected]

Powered by the People:

Attend 2011 Santa Barbara Earth Day Festival

Festival to feature “7 steps to Fossil Free by ‘33” with Green Car Show, Bike World, Power House and more; special incentives to arrive car-free

Earth Day entertainment includes Green Shorts Film Festival and bands of every genre including reggae, jazz and rock

Earth Day fun for kids includes the “Enchanted Forest” with activities for children, performances by Box Tales Theatre Company, Gustafson Dance and State Street Ballet and Montecito School of Ballet, electricity generating merry-go-round being used to light rural African villages, solar carving workshop and more

Santa Barbara, CA, April 4, 2011 – The Community Environmental Council (CEC) presents the 2011 Santa Barbara Earth Day Festival at Alameda Park on Saturday, April 16, from 11 a.m. to 7 p.m. and Sunday, April 17 from 11 a.m. to 6 p.m. This year’s theme is “Powered by the People,” aligned with the CEC’s Fossil Free by ’33 campaign, which emphasizes the power of daily choices in making Santa Barbara one of the first fossil-fuel-free communities in the nation. The Santa Barbara Earth Day Festival is FREE to all those who wish to attend. 

ARRIVE TO EARTH DAY CAR FREE

CEC’s “Powered by the People” theme encourages all Earth Day Festival attendees to get to the festival car-free. Those who arrive car-free are encouraged to check in at the Car Free check-in booth (#342) to be entered to win prizes, including: a stay at Hotel Santa Barbara, Santa Barbara Maritime Museum passes, MTD gift bags, Santa Barbara Sailing Center certificate for a family coastal, sunset or whale watching cruise, Amtrak California Pacific Surfliner® tickets, and Two Grand Prizes:

  • A pair of round-trip tickets for two, including roomette accommodations from Santa Barbara to Portland or Seattle on the Amtrak Coast Starlight® with meals included.
  • An Electra bicycle from WheelHouse, a sample of which will be available for viewing at the WheelHouse booth.

Earth Day Festival attendees are encouraged to come to Earth Day using any of the following transportation:

  • Bicycle:

o        Bike group rides – Safe and comfortably paced group rides with stops throughout Goleta, UCSB, Upper State, Carpinteria, Summerland, Montecito, and the Mesa.  Bike group ride schedule and departure locations are at bottom of this release. Or organize your own group ride –the CEC is giving prizes to the largest group ride.

o        Free valet bike parking at Earth Day – All those arriving by bike can park their bike and feel secure, thanks to the Santa Barbara Bicycle Coalition & CycleMAYnia crew.  Located in Bike World near the corner of Santa Barbara St. and Micheltorena St.

o        DIY bike repair – Attendees arriving by bike can tune up their bicycles with help from skilled volunteers. Bici Centro will operate its Do-It-Yourself bike repair shop in Bike World both Saturday and Sunday, with assistance from Santa Barbara Middle School Bike Monkeys.

  • Walk: The Earth Day Festival is a short walk from many areas of Santa Barbara.
  • Ride MTD: MTD buses and shuttles stop near the festival location at Alameda Park, and buses from all over the South Coast – including UCSB, Goleta, and Carpinteria – stop at the MTD transit center, only five blocks away. See www.sbmtd.gov or call 805-963-3366 for routes and schedules.
  • AmtrakÒ: Call 1-800-USA-RAIL or visit Amtrak.com for schedules, and check out www.SantaBarbaraCarFree.org to get a 20% discount on the Amtrak Pacific Surfliner. The CEC advises out-of-towners to bring their bikes on the train and bike from the station.
  • Carpool: Check out the CEC’s Earth Day carpool page with Zimride at www.tinyurl.com/earthdaycarpool. Zimride makes it easy to post rides and view potential rides.

7 STEPS TO FOSSIL FREE BY ’33 TOUR

To learn how our community can be “Fossil Free by ‘33”, Earth Day participants are invited to take a self-guided “tour” of the 7 steps to Fossil Free by ’33:

  1. Car-Free check-in booth: Bike, walk or take a train to Earth Day and check in at the Car-Free check-in booth with the Air Pollution Control District. Those who get to Earth Day without cars will be entered to win Grand Prizes and many other prizes.
  2. Bike World: A large bike culture hub with art installations, bike vendors, and free DIY bike check-ups by the Bicycle Coalition and Santa Barbara Middle School’s Bike Monkeys. Bike World will also include a large, secured, free bike valet zone capable of parking up to 1,000 bikes. A small stage will be powered by ‘pedal power’ by the audience itself.
  3. The Green Car Show: The 12th Annual Santa Barbara Green Car Show hosts the largest assembly of efficient and alternative-fueled vehicles between Los Angeles and San Francisco, and is the longest-running public focused Green Car Show in the United States. The collection features the latest all-electric vehicles (such as the Nissan Leaf) and plug-in gas/electric hybrids (such as the Chevy Volt) and other vehicles that run on hydrogen, ethanol, biodiesel and compressed natural gas. FIRST EVER free “Ride & Drives” will be available both days to potential customers interested in getting behind the wheel of an advanced fuel vehicle.
  4. Power House: A life-size home that demonstrates all aspects of home energy and allows visitors to visualize energy saving measures in a new way.  Festival attendees can talk with home energy professionals and get the latest information on financing a home energy upgrade.
  5. Green Building and Solar Area: Festival attendees can check out solar panels and solar water heating systems, meet local solar contractors, and set up appointments for them to visit your home.  Also, find out about Solarize Santa Barbara, a new CEC program that provides easy, discounted group purchasing of solar panels.
  6. Harvest to Home: For the Farmers market and organic gardening enthusiast; this area of Earth Day will showcase live baby chicks, alpacas, turkeys, bees, bugs and worms. Attendees can learn about cheese making, composting, backyard harvest programs, pesticide free flea control and more.
  7. Tell Us What You Think: Stop by the CEC booth at Earth Day and share your stories, your thoughts on the Festival and ways that you are making better daily energy choices in your life.  Also, consider making a $10 donation to the CEC.

EARTH DAY ENTERTAINMENT

The 2011 Earth Day will feature a wide variety of entertainment including:

  • The Green Shorts Film Festival: This film festival includes a screening and awards event at the Lobero Theater Thursday, April 14. Now in its third year, Green Shorts showcases one- to two-minute films on the Earth Day theme, “Powered by the People,” and is a partnership between the Community Environmental Council, Traffic Solutions and other local non-profits.  Films entered in the Green Shorts Film Festival will be shown on April 16 and 17 in the Earth Day Theater, specially constructed for the festival. Titles include: Fresh, Vanishing of the Bees, Bag It, Mad City Chickens and more.
  • Live Music: On the solar and bio-diesel powered Main Stage, Earth Day production partner New Noise Foundation will present a stellar array of musical talent. Stage schedule to be announced the week of the event at www.sbearthday.org and in the Earth Day Festival Guide (published in the Independent on Thursday, April 15).

EARTH DAY FOR KIDS

This year’s Earth Day Festival will include many special features for children and families, including:

  • Earth Day Passport: Kids can pick up their Earth Day passports at the Car Free check-in booth (#342) near the entrance to Bike World. From there, they can travel to 7 stations around the festival to learn about alternatives to fossil fuels. Once they have their passport stamped at all 7 stations, they must go to the Children’s Enchanted Forest to collect a prize.
  • Children’s Enchanted Forest: a newly located zone near the corner of Anacapa and Sola Streets. Two days of live performance, arts and crafts, and other activities, presented by The LearningDen – will include:

o        Clay station for kids with LearningDen

o        Mini manicures with Zen Diva Spa – Sunday from 11am-3pm

o        Seed planting with Petite Pediatrics

o        Face painting with Peanuts Maternity

o        Make your own instrument with Sandcastle Music

o        Rock climbing wall with UCSB Adventure Program

o        A quiet area for breastfeeding mothers and children

  • Live Animals: Alpacas, turkeys, and chickens in the Harvest to Home Area.
  • Main Stage Performances for Kids: Saturday (April 16) morning on the main stage is designed for families –  with Boxtales Theater Company’s Leyendas de Duende – Magical Tales of Latin America at 11 a.m. followed by the energetic “Kids Rock” at 11:45 a.m.
  • Electricity Generating Merry-Go-Round: Kids can get exercise and generate electricity by taking a spin on this specially designed merry-go-round located in the Children’s Enchanted Forest. This simple equipment converts the energy of children’s play into power for portable lighting, and is being used to bring light to rural African villages. Brought to Earth Day by www.EmpowerPlaygrounds.com.
  • Solar Carving Workshop (Saturday only): Kids can learn how to use the sun and a magnifying glass to “carve” beautiful art into wood and stone. All ages welcome. Look for Solar B in the Green Building and Solar Area (Booth #402).

OTHER FESTIVAL HIGHLIGHTS:

  • Environmental Hero Award: Stay tuned for announcements about the 2011 award recipient. Past award recipients making appearances on stage at the festival have included Director James Cameron (2010) and Tesla Motors CEO Elon Musk (2009).
  • Eco Marketplace: A new area within the festival that focuses on linking eco-conscious businesses and customers. The Eco-Marketplace profiles the growing legion of green businesses on the central coast.
  • Roundtable:  Biofuels and other advanced fuels: Saturday, April 17 – Noon to 1 p.m.

Attendees can talk with industry experts about the future of biodiesel, ethanol, compressed natural gas and other advanced fuels. Located at the CEC booth in the Green Car Show.

  • Roundtable:  Plug-in Vehicles: Sunday, April 17 – noon to 1 p.m.  Attendees can talk with industry experts about the future of electric and plug-in vehicles, as well as electric charging stations in Santa Barbara.  Located at CEC booth in the Green Car Show.
  • For Spanish Speakers: Many booths are offering information in Spanish. Spanish-speaking festival attendees are invited to enjoy the bilingual performance by the Boxtales Theater Company’s Leyendas de Duende – Magical Tales of Latin America, Saturday, April 16 at 11 a.m. on the Main Stage.  Spanish speakers may also be interested in the Latin/Rockabilly/Roots music of Moonlight Trio, Saturday, April 16 at 2 p.m. on the Main Stage.
  • A Healthy Food Court: featuring food from local vendors including Backyard Bowls, Varret’s Lemonade, Blenderz Mobile Espresso, California Pizza Kitchen, O Street Truck, Pop-n-Mama, S’Cool Food Truck, Siam BBQ,  SOL Food Kitchen and Stricktly Vegan Jamaican Cuisine.
  • Beer and Wine Garden: with local wines as well as the Red Nectar Ale, the official beer of Santa Barbara Earth Day.

THE GREENEST FESTIVAL POSSIBLE

  • Transportation: The CEC is asking everyone to come to Earth Day without their cars, through continued partnership with Santa Barbara Car Free, MTD, Traffic Solutions, and the Bicycle Coalition. This year the CEC’s goal is to valet park over 1,000 bikes.
  • Waste Collection: All food vendors are required to offer compostable plates and utensils and MarBorg Industries will handle the recycling and composting.
  • Electricity: Electricity for the main stage and other parts of the festival is generated from the sun (thanks to REC Solar) and from biodiesel (thanks to DSR Audio).
  • Food: This year, there will be more sustainable, organic and local fare, as well as vegan options at the Food Court.
  • Water: The CEC found a way to keep everyone hydrated without disposable water bottles with the Water Monster, which takes local tap water, filters it and serves it cold. Everyone attending should bring refillable containers.

Earth Day sponsors are Albertsons, Allen Associates, Allied Waste Services of Santa Barbara, Santa Ynez Band of Chumash Indians Foundation, Citrix Online, Cox Communications, Gold Coast Toyota Dealers, Santa Barbara Independent, KJEE, KRUZ, LoaTree, Marborg Industries, Nectar Ales, Noozhawk, Planet Solar, Plus One Events, QAD, The City of Santa Barbara, Santa Barbara Conference & Visitor’s Bureau and Film Commission, Simple® Shoes and The Surf.

Santa Barbara Earth Day History: In the wake of the devastating 1969 oil spill off of Santa Barbara’s shores, a group of local concerned citizens began talking about a different way of looking at environmental systems. Over the next few years, around the country the environmental movement was born – including the Community Environmental Council, which was incorporated in the spring of 1970. During that time, Senator Gaylord Nelson visited Santa Barbara to view the damage from the oil spill. When he returned to Washington, D.C., he introduced a bill designating April 22 as a national day to celebrate the earth. In CEC’s first act as a newly established non-profit, it hosted one of the first Earth Day celebrations in the country in 1970.

About the Community Environmental Council

Since 1970, the Community Environmental Council (CEC) has led the Santa Barbara region – and at times California and the nation – in creative solutions to some of the toughest environmental problems.  Today CEC is focused on eliminating the use of fossil fuels in the Central Coast region in one generation – Fossil Free by ’33. Find the CEC on the web at www.cecsb.org on Twitter @CECSB and on Facebook, Community Environmental Council (CEC).

For more information on Earth Day: go to www.sbearthday.org follow the event on Twitter @SBEarthday, “Like” “Santa Barbara Earth Day” on Facebook or call (805) 963-0583 ext. 100.

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Bike Group Ride Schedule for Saturday, April 16 and Sunday, April 17

Attendees can meet up and ride from any of the following locations:

Carpinteria

11:00 am Depart from Rincon Cycles, Carpinteria Avenue

11:15 am Linden & Carpinteria Ave.

12:00 pm Lillie Ave. & Evans Rd. (Post office)

12:20 pm Coast Village Rd. & Middle Rd.

12:50 pm Cabrillo St. & Milpas St.

1:00 pm Cabrillo St. & State St.

1:15 pm Destination Bike World at Earth Day!

Santa Barbara / Mesa

10:00 am Depart from Mesa Park, 295 Meigs Rd.

10:20 am Shoreline Dr. & La Marina

10:35 am West Beach Path & Castillo St.

10:50 am Destination Bike World at Earth Day!

Goleta / Isla Vista

12 noon Depart from Isla Vista Food Coop, 6575 Seville Rd.

12:25 pm Coast Route & Maria Ignacio Route

12:35 pm Coast Route & Turnpike

12:45 pm Hollister & Arboleda Rd.

1:00 pm Modoc Rd. & La Cumbre Rd.

1:15 pm Modoc Rd. & Vista Madera

1:25 pm Micheltorena St. & San Pascual St.

1:30 pm Destination Bike World at Earth Day!

To plan your own route, check out bike maps at: www.trafficsolutions.info

To post your own group rides or track other rides that might develop, visit www.sbbike.org.

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